Users will earn loyalty points when paying for rides and purchases.
By Nicholas Yong
Some 600,000 members of the People's Association (PA) will soon be able to use their membership cards to pay for public transport rides and purchases - and rack up loyalty points along the way.
Set to be launched in Novemeber, the PAssion ez-link card is the first to double as a public transport card and a Cash Card, and is also the first to earn users reward points for travelling by bus or MRT.
Points earned on the PAssion card will qualify signed-up members for discounts and promotions at more than 5,000 participating merchants, such as 7-Eleven convenience stores.
These cards can be topped up at any MRT station. In addition, new top-up terminals will be installed at all 105 PA community centres.
The new venture is the result of a collaboration between the association and EZ-link and QB - both building the necessary technology infrastructure.
On its part, the PA is offering enhanced discounts for members signing up for community centre courses and activities.
PA chief executive Tan Boon Huat said the move aims to generate greater convenience for its members, and also attract more members to PAssion card scheme.
Cheers,
Kah Guan
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